Event Brief

Inspired by the experience economy in recent years, theme parks and tourist attractions have been increasingly emphasizing the uniqueness of tourists’ feelings and experiences in terms of landscape design, management models, and marketing strategies. In the era of experience economy, theme parks need to seek new development. At the same time, under the background of the normalization of the epidemic, how can theme parks and tourist attractions stand out, use new media channels and digital means to upgrade marketing strategies and customer experience, and how to help scenic spots innovate and develop under the support of unique culture and technology will be the direction of attention and efforts of future cultural developers and operators.

“2023 City Tour & ATPW China Summit” will be held in Shanghai on March 3rd, 2023. During the event, investors, operators, designersof domestic theme parks, cultural and tourism groups, tourist attractions and solution providers will be gather together to discuss the latest hot topics of theme parks and cultural tourism industries under the new situation, so as to find the best business partners.

Major Issues to be addressed at the 2023 event

• The Change and Rebirth of Cultural Tourism Industry in the VUCA Era
• How to Avoid Homogeneous Competition of Theme Parks in Generation Z
• How IP Empowers Theme Parks and Tourism Attractions Boosts “Happy Economy”?
• Metaverse Driving New Formats of Digital Scenes in Tourist Attractions
• How Emerging Technologies Help Future Theme Parks Construction
• Design of Parent-child Holiday Park Under the Background of “Experience Economy”
• New Track for Theme Parks: Innovative Marketing + Private Domain Traffic
• Digital Entertainment Empowering New Immersive Cultural Tourism Experience
• How to Solove Pain Points in the Process of Digitalization of Scenic Spot Development
• New Marketing Strategies for Theme Parks and Tourist Attractions under the Background of Epidemic Normalization

You will experience