Inspired by the experience economy in recent years, theme parks and tourist attractions have been increasingly emphasizing the uniqueness of tourists’ feelings and experiences in terms of landscape design, management models, and marketing strategies. In the era of experience economy, theme parks need to seek new development. At the same time, under the background of the normalization of the epidemic, how can theme parks and tourist attractions stand out, use new media channels and digital means to upgrade marketing strategies and customer experience, and how to help scenic spots innovate and develop under the support of unique culture and technology will be the direction of attention and efforts of future cultural developers and operators.
“2023 City Tour & ATPW China Summit” will be held in Shanghai on March 3rd, 2023. During the event, investors, operators, designersof domestic theme parks, cultural and tourism groups, tourist attractions and solution providers will be gather together to discuss the latest hot topics of theme parks and cultural tourism industries under the new situation, so as to find the best business partners.